OUR VALUES
Our garments are responsibly sourced, organically dyed and made from biodegradable materials. Every piece is considered from cradle to cradle. We aim to drive real change in the global story of waste, water pollution and extreme poverty.
We source our materials directly. It’s small and it’s slow batch production, each collection representing a unique handmade moment made from earth borrowing materials.
environmental protection
The world cannot continue to neglect the less luxurious and fatal effects of the fast fashion industry. It is the third most polluting industry behind oil and gas. It is the second greatest polluter of freshwater in the world. Alone, it contributes 10% of the worlds carbon footprint annually.
Eco-ethic consciousness and uncompromising commitment to the principles of sustainability permeate every facet of what we do: It is reflected in the choices we make.
We use organic waste products, for example; banana stalks and lotus stems; we also use GOTs-certified organic cotton and; our dyes are made from plants and vegetables including indigo and coffee.
RESPONSIBLE DESIGN
We aim to embody the change we wish to see. Our choices represent careful consideration of the environment, our supply chain and the communities we work with.
We do not claim ignorance of the adverse affects consumption is having, but aim to shine a light and expose how an alternative way of producing and consuming fashion is entirely possible. We draw upon and will continue to be inspired by subcultures and movements that have evoked real change.
COTTAGE INDUSTRIES
We explore rural communities seeking out unique makers. We exclusively use small independent family-owned businesses who represent the culmination of ancient techniques handed down generationally, whose garments exhibit personal characteristics of the maker themselves.
SUPPORTING ARTISANS
It is a privilege to be able to collaborate. We aim to celebrate and support makers making in harmony with nature.
We tune into a variety of traditional methods born out of our own respect and wish for a thriving culture of independence and entrepreneurial endeavour through craft.
We seek to harness the power of these communities, and in so doing support the concept of the environmental artisan-entrepreneur itself.
WAnt to read more?
Follow 'What's the point?' below.
MEET OUR KHADI WEAVERS
OUR TRIP TO AMRITSAR
a short history of block printing
is ORGANIC COTTON the answer?
MEET OUR KHADI WEAVERS​
The Indian fashion industry's sense of individuality allows these masters of their craft to create distinctive Khadi fabrics.​
A SHORT HISTORY OF BLOCK PRINTING​
These artisans have been teaching their children for decades, and still carry out the skill in exactly the same way as before.​
IS ORGANIC COTTON THE ANSWER?​
How organic cotton is grown with a focus on environmentally friendly methods and materials​.