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The world cannot continue to neglect the less luxurious and fatal effects of the fast fashion industry. It is the third most polluting industry behind oil and gas. It is the second greatest polluter of freshwater in the world. Alone, it contributes 10% of the worlds carbon footprint annually.
We aim to embody the change we wish to see. Our choices represent careful consideration of the environment, our supply chain and the communities we work with.
We do not claim ignorance of the adverse affects consumption is having, but aim to shine a light and expose how an alternative way of producing and consuming fashion is entirely possible. We draw upon and will continue to be inspired by subcultures and movements that have evoked real change.
We explore rural communities seeking out unique makers. We exclusively use small independent family-owned businesses who represent the culmination of ancient techniques handed down generationally, whose garments exhibit personal characteristics of the maker themselves.
It is a privilege to be able to collaborate. We aim to celebrate and support makers making in <harmony with nature.
We tune into a variety of traditional methods born out of our own respect and wish for a thriving culture of independence and entrepreneurial endeavour
through craft.
We seek to harness the power of these communities, and in so doing support the concept of the environmental artisan-entrepreneur itself.